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dissertations on gender differences - marketing communication strategy; after which, weaknesses and opportunities have to be analyzed and explored. On the basis of the findings, a proper marketing communication strategy is developed which will focus on efficient coordination of the customers’ expectations and the case company’s objectives. I hereby declare that the dissertation titled “Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication” Submitted for the Award of Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University, School of Management, Navi Mumbai; is my original work and the dissertation has not formed the basis for the award of any degree, File Size: 2MB. Certification of Thesis The work contained in this thesis has not been previously submitted for a degree or diploma at any other higher education institution. To the best of my knowledge and belief, the thesis contains no material previously published or written by another person except where due reference is made. cpc case study test questions

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